11 Characteristics of a User-Friendly Website

Many businesses make the mistake of neglecting usability. Usability is critical for the success of any website and should never be overlooked. Good usability can improve the performance of your website and increase your chances of success. It can also boost sales and revenue for your business.

For your website to successful, it should not only look good but also provide a seamless user experience for visitors. This is why good usability is important. It will set your website apart from your competition.

In web design, good website usability is about making it easy for visitors to find the information they need quickly and easily.

There are many ways to improve the usability of your website. This article takes a look at 11 essential characteristics of a user-friendly website. These simple usability recommendations can make your website more appealing for customers and improve your chances of success online.

Here are 11 essential characteristics of a user-friendly website.

1. Mobile Compatibility

User-Friendly Website  – Responsive Design

The recent increase of smart device usability has had a profound impact on information availability and distribution. The flexibility and enhanced hardware features of these devices has amplified their capabilities. The result of their progression has produced a wide adaptation rate and thus can be found in several areas, such as government, education and financial institutions. To satisfy users employing such devices, suitable elements and structures are utilized; this inspires developers to generate content tailored for such units. Nevertheless, the sheer amount of platform specific guidelines overwhelms developers aspiring to target multiple entities. The dissimilarities continue with the physical attributes, in which diverse sizes and shapes are the foremost contributing factors. With the establishment of new web standards, the technique of responsive web design has emerged to facilitate multi-platform development. Consisting of multiple components, the design principle aims to produce device-independent content, classifying common characteristics and neglecting device specific elements. The investigation of this work concerning the essential technical aspects has yielded three major traits of the technique. This, in conjunction with the constructed prototype and the analysis of a business platform employing the design, has established an adequate summary regarding the foundation of the design, and has come to prove itself as an outstanding candidate for cross-platform development.

2. Accessible to All Users

User-Friendly Website – Accessibility

A user-friendly website should also be accessible to everyone including blind, disabled or the elderly. These users typically use screen-readers to access the Internet. The 508 website accessibility guidelines highlights simple web design techniques that can be applied to make sure your website can be accessed easily on-screen readers, making your website available to a larger audience.

3. Well Planned Information Architecture

Information architecture is equal parts art and science. Whether you hire a dedicated IA professional, or just sort of let IA happen on your projects, if you’re designing things with content, you’re using IA.

But while you can just kind of “let the content happen,” in whatever way seems to make sense for your project at the time, a well-thought-out, well organized structure for your content can make your site infinitely more usable for your end users.

While not every project can have a dedicated IA, understanding the basic principles behind good information architecture can go a long way toward making sure your site’s content is as easy to access and use as possible.

4. Well-Formatted Content That Is Easy to Scan

User-Friendly Website – Good Formatting

The average Internet user skims through the content on a web page instead of reading each and every word from top to down. Users tend to scan through key parts of the page quickly to determine if it is relevant to their needs.

It is important to format your content with this in mind. Correct use of headings, sub-headings, paragraphs, bullets or lists help to break up text, making it easy for readers to scan.

5. Fast Load Times

User-Friendly Website – Speed

Nothing is more annoying for website visitors than a website that takes long to load. In fact, slow speed is one of the main reasons why visitors leave a website. Making sure your website loads within 4 to 6 seconds is important for good usability. It also affects your search engine ranking.

You can use free tool such as gtmetrix to test the speed of your website and to get suggestion on what you can do to improve your speed.

I have found third-party website plugins and widgets including website tracking, social media, to be one of the most common factors that affects website speed. Try to limit their use and only use the ones that are absolutely necessary.

It is also one of the main reasons visitors leave your site. Customer expectations have changed significantly in recent years. A typical customer will only wait for a few seconds for your page to load, after which they will most likely navigate away to a competitor’s site never to visit again.

6. Browser Consistency

Browser compatibility can be easily overlooked. Even the websites of some of the most reputable companies suffer from this problem due to neglect. This is bad for branding and has a negative affect on website usability.

Although modern browsers have evolved and become more efficient, some inconsistencies still exist in how a website is interpreted by different browsers. It is important to ensure your website appears and behaves consistently across all major browsers such as Chrome, Internet Explorer, Firefox, Safari and Opera. Simple things like this set a professionally designed website apart from the rest.

7. Effective Navigation

User-Friendly Website- Good Navigation

Good navigation is one of the most important aspects of website usability. Simple HTML or JavaScript menus tend to work best and appear consistent on all browsers and platforms.

It is equally important for the navigation to be clutter-free. Try to limit the number of menu items as far as possible. A drop-down menu or sub-navigation may work better on large site with many sections and pages.

Advancement in DHTML, and JavaScript libraries such as Motools and Ajax also opened the doors to many new possibilities for creating innovative navigation systems. Take a look at Mashable’s example below.

There is more to navigation than menu. Here are some other aspects to consider:

Good search feature.

Multiple ways to explore content e.g. top 10, most rates, most popular, etc.

Custom 404 Page.

Good Internal Linking

Informative header and footer

8. Good Error Handling

User-Friendly Website – Inline Errors

Good error handling and description on-screen messages are very important for good usability. However it is often overlooked. Correct handling of errors at a code level ensures the website is robust and free from bugs. Displaying the right error message improves the user experience and overall usability.

9. Valid Mark-Up & Clean Code

A website that adheres to the relevant web design best practices and standards is often more robust and dependable. It also ensures the website will load faster and appear consistent across browsers and devices. It also makes it easier to locate problems and troubleshoot if the need arises.

More information and mark-up validation tools can be found on W3C’s website.

10. Contrasting Colour Scheme

User-Friendly Website – Colour Contrast

The right contrast between the background of the website and content is one of the most basic yet most important web design principles that should never be overlooked. Good contrast between background and text e.g. black text on a white background makes your content legible and easy to read. Lack of contrast, on the other hand, makes it very difficult for visitors to read your content.

11. Usable Forms

Forms are a very important element on business websites. They allow users to interact with the site. Forms are also very useful for generating leads for a business.

To get the most out of your site, it is important to ensure the forms are easy to use and accessible to everyone.

  • User-Friendly Website – Usable Forms
  • Here are some tips:
  • Use correct labels for all fields
  • Follow good form design principles
  • Try to keep the number of fields to a minimum
  • Offer tooltips and suggestions
  • Display on-screen message on completion
  • Use correct validation


Website usability plays a vital role in the success of a website. Good usability helps to provide a seamless experience for visitors and improves your chances of success. It is one of the factors that sets a professionally designed website apart from the rest. Given above are 11 usability characteristics that every website must display. It can help to make your website a success.