Client: QueenCityRugs
Industry: Home Decor, Handmade Rugs
Project Type: Full-featured E-commerce (WordPress) Development
Technologies Used: WordPress, Custom WordPress Theme
Tags:
custom WordPress ecommerce website, rug store online, WordPress development project, WooCommerce custom theme, responsive online store, SEO optimized WordPress site, rug ecommerce website, hand-coded WordPress template, freelance WordPress developer, modern rug shop website

QueenCityRugs is a beautifully designed and fully functional online rug store built with a custom WordPress theme. Unlike off-the-shelf solutions, this project was developed with a handcrafted theme and tailored coding structure to deliver full flexibility, enhanced performance, and a seamless shopping experience.
Much like MagicRugs, QueenCityRugs offers a complete e-commerce solution – from dynamic product listings and powerful filtering options to multiple payment gateways and advanced user interface features. What sets this project apart is the fully custom-coded WordPress theme, designed specifically to meet the brand’s visual identity and business needs.
Fully custom WordPress theme, optimized for performance and SEO
Modern, mobile-first design using a grid-based layout
Dynamic product catalog with variable attributes (size, color, material)
Smart product filters (by size, color, style, category, and more)
Integrated wishlist, “Frequently Bought Together” suggestions
Multi-currency and guest checkout support
Integration with multiple payment gateways (PayPal, Stripe, etc.)
Built-in order tracking and customer account features
Advanced media management system
SEO-ready with clean URLs, optimized metadata, and sitemap support
Google Analytics integrated with the admin panel
Easy-to-manage back office with modular and reusable components
By opting for a custom-coded approach, QueenCityRugs gained full control over layout, features, and performance – resulting in a faster site, unique branding, and a smoother customer experience compared to traditional theme-based WordPress sites.
WordPress (Custom Theme Development)PHP, JavaScript, HTML5, CSS3WooCommerceSEO Best PracticesCustom Plugin Integration
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