Client: MagicRugs
Industry: Home Decor, Handmade Rugs
Project Type: Full-featured E-commerce (WordPress) Development
Technologies Used: WordPress, Custom WordPress Theme and plugin
Tags:
custom rug ecommerce, interactive rug designer tool, WordPress product customizer, custom theme and plugin development, rug customization website, tailor-made ecommerce platform, freelance WordPress, plugin developer, interactive product preview WordPress, MagicRugs project, fully custom WordPress solution

RugCustom is an innovative custom rug ordering platform developed for MagicRugs. This project was built entirely with a bespoke WordPress theme and proprietary plugins, delivering a fully interactive and personalized shopping experience.
Unlike traditional e-commerce sites, RugCustom allows users to create made-to-order rugs by choosing from existing designs, customizing sizes, selecting colors, and even altering specific parts of the patterns. Every interaction on the platform is smooth, responsive, and tailored to the unique buying journey of custom rug customers.
Fully custom WordPress theme developed from scratch
Proprietary plugins to handle custom product configurations
Step-by-step customization flow:
→ Select rug base design
→ Enter desired dimensions
→ Modify colors and parts of the pattern in a live preview interface
→ Review and confirm customizations
→ Proceed to checkout and payment
Real-time preview system to visualize rug edits
Responsive, mobile-optimized design
Seamless integration with payment gateways (PayPal, Stripe, etc.)
Smart order processing and admin panel to manage custom orders
Optimized for SEO and speed (clean code, compressed assets, custom routing)
Fully multilingual-ready and scalable for future features
This project highlights how WordPress, when extended with custom development, can go far beyond standard CMS use – evolving into a tailor-made product configurator and e-commerce system.
WordPress (Custom Theme & Plugins)PHP, JavaScript, AJAX, HTML5, CSS3WooCommerce (Extended via custom logic)Interactive UI with dynamic previewsSEO & performance optimizationMultilingual & scalable architecture
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